Automated Lead Follow Up
80% of sales require 5+ follow-ups. Most tradespeople follow up once — if at all. Our system sends personalised follow-up sequences automatically, turning cold enquiries into booked jobs.
Automated sequences · SMS & email · Converts leads you'd otherwise lose
5★
Google Reviews
24/7
Follow-Up System
80%
Need 5+ Touches
UK
Based & Operated
What It Does
When a lead enquires, our system instantly begins a personalised follow-up sequence via SMS and email. It nurtures the lead over days and weeks until they book — without you lifting a finger.
Within 60 seconds of an enquiry, the lead receives a personalised acknowledgement. Speed-to-lead is the single biggest factor in conversion.
Automated SMS and email messages go out over days and weeks. Each message provides value, builds trust, and moves the lead closer to booking.
Set it once and forget it. Every new lead automatically enters the follow-up sequence. You only step in when they're ready to book.
Messages include the lead's name, the service they enquired about, and relevant information. They feel personal, not robotic.
Follow-ups are spaced strategically — immediately, then day 1, day 3, day 7, day 14. Each touchpoint is timed for maximum impact.
When a lead responds to a follow-up, you get an instant notification. Jump in at the exact moment they're ready to move forward.
Where Leads Die
A lead fills out your contact form — you reply 6 hours later and they've already booked someone else
You send one quote and never follow up — assuming they'll call if they're interested
Leads go cold because you're too busy working to chase them
You have no system — follow-up depends on whether you remember
Hot leads from last week are sitting in your inbox with no response
You lose 60–80% of your leads because they needed one more touchpoint
Every lead gets a response within 60 seconds — day or night
Automated sequences follow up 5–7 times so no lead goes cold
You focus on the trade while the system nurtures your pipeline
Hot lead alerts tell you exactly when someone is ready to book
Leads who didn't book this week get followed up next week and the week after
Your conversion rate increases because persistence is automated
How It Works
We build follow-up sequences tailored to your trade. Different sequences for different services, enquiry types, or lead sources.
Website forms, missed calls, Facebook enquiries — every lead source connects to the follow-up system automatically.
Leads enter the sequence and receive perfectly-timed follow-ups. You get notified when they're ready. Your job is to show up and close.
The Results
Leads that receive 5+ follow-ups convert at 2–3x the rate of leads that receive one response. The system delivers this automatically.
60-second first response, 24/7. You're always the fastest to reply — even at midnight on a Sunday.
Every lead is tracked, every follow-up is sent, every response is logged. The system never forgets, never gets busy, never takes a day off.
Follow-up messages can include qualifying questions. By the time you speak to the lead, you know their budget, timeline, and requirements.
Leads who don't book now stay in your system. Monthly check-ins keep you top of mind until they're ready — even if that's 6 months from now.
See every lead, where they are in the sequence, and which ones are ready to close. Your pipeline becomes predictable and manageable.
The Science
The data on follow-up is overwhelming. Businesses that follow up systematically win dramatically more work than those that don't. Here's why it matters for trades.
Research from the National Sales Executive Association shows that 80% of sales are made between the 5th and 12th contact. Yet 44% of salespeople give up after one follow-up. For tradespeople, the numbers are even more stark — most reply once to an enquiry, maybe twice, then move on. The leads that didn't convert weren't uninterested; they were busy, distracted, or not quite ready. Consistent follow-up catches them when the timing is right.
InsideSales.com found that leads contacted within 5 minutes are 21x more likely to enter the sales process than those contacted after 30 minutes. For trades, this is critical. When a homeowner's boiler breaks, they're contacting 3–5 businesses simultaneously. The first to respond gets their attention. The first to respond well gets their business. Automated follow-up ensures you're always first — even when you're on a job, in the van, or asleep.
Manual follow-up fails because tradespeople are busy doing the actual work. You finish a job at 5pm, you're tired, you drive home, and those three leads from yesterday sit untouched. Tomorrow brings new jobs and new distractions. The leads grow cold, the customers book elsewhere, and you never know what you lost. Automation removes willpower from the equation. The system follows up whether you remember or not.
A proven follow-up sequence for trades: Message 1 (immediate) — acknowledge the enquiry, confirm you received it, set expectations for response time. Message 2 (4 hours later) — provide value, answer common questions, share a testimonial. Message 3 (Day 2) — check in, ask if they have questions, offer to schedule a call. Message 4 (Day 5) — share a case study or before/after from a similar job. Message 5 (Day 10) — gentle nudge with a limited-time offer or priority booking. Each message adds value while keeping you top of mind.
Not every enquiry is worth your time. Automated follow-up can include qualifying questions: What's your budget? When do you need the work done? What's the scope of the job? By the time the lead is ready to talk, you already know whether they're a fit. This saves hours of phone calls with tyre-kickers and ensures you spend your time on leads that will actually convert into profitable jobs.
Some leads aren't ready now but will be in 3, 6, or 12 months. A new kitchen might need planning time. A loft conversion needs budgeting. Without long-term follow-up, these leads disappear. With it, they receive monthly check-ins that keep you top of mind. When they're finally ready, you're the business they remember and call. This long-term nurture captures revenue that most trades leave on the table because they only focus on immediate conversions.
FAQ
Book a free strategy call and we'll show you how automated follow-up can double your conversion rate without adding hours to your day.
3-month minimum, then month-to-month. Cancel anytime after.