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# Every Lead Followed Up, Every Time, Automatically
80% of sales require 5+ follow-ups. Most tradespeople follow up once — if at all. Our system sends personalised follow-up sequences automatically, turning cold enquiries into booked jobs.

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Automated sequences · SMS &amp; email · Converts leads you'd otherwise lose

5★

Google Reviews

24/7

Follow-Up System

80%

Need 5+ Touches

UK

Based &amp; Operated

What It Does

## Follow Up That Never Forgets
When a lead enquires, our system instantly begins a personalised follow-up sequence via SMS and email. It nurtures the lead over days and weeks until they book — without you lifting a finger.

### Instant First Response
Within 60 seconds of an enquiry, the lead receives a personalised acknowledgement. Speed-to-lead is the single biggest factor in conversion.

### Multi-Touch Sequences
Automated SMS and email messages go out over days and weeks. Each message provides value, builds trust, and moves the lead closer to booking.

### Fully Automated
Set it once and forget it. Every new lead automatically enters the follow-up sequence. You only step in when they're ready to book.

### Personalised Messages
Messages include the lead's name, the service they enquired about, and relevant information. They feel personal, not robotic.

### Timed Perfectly
Follow-ups are spaced strategically — immediately, then day 1, day 3, day 7, day 14. Each touchpoint is timed for maximum impact.

### Hot Lead Alerts
When a lead responds to a follow-up, you get an instant notification. Jump in at the exact moment they're ready to move forward.

Where Leads Die

## You're Losing Jobs You've Already Won

### What Happens If You Ignore This
A lead fills out your contact form — you reply 6 hours later and they've already booked someone else

You send one quote and never follow up — assuming they'll call if they're interested

Leads go cold because you're too busy working to chase them

You have no system — follow-up depends on whether you remember

Hot leads from last week are sitting in your inbox with no response

You lose 60–80% of your leads because they needed one more touchpoint

### What Changes When You Fix It
Every lead gets a response within 60 seconds — day or night

Automated sequences follow up 5–7 times so no lead goes cold

You focus on the trade while the system nurtures your pipeline

Hot lead alerts tell you exactly when someone is ready to book

Leads who didn't book this week get followed up next week and the week after

Your conversion rate increases because persistence is automated

How It Works

## Set Once, Convert Forever

01

### Define Your Sequences
We build follow-up sequences tailored to your trade. Different sequences for different services, enquiry types, or lead sources.

02

### Connect Your Lead Sources
Website forms, missed calls, Facebook enquiries — every lead source connects to the follow-up system automatically.

03

### Watch Conversions Climb
Leads enter the sequence and receive perfectly-timed follow-ups. You get notified when they're ready. Your job is to show up and close.

The Results

## More Conversions, Zero Extra Effort

### 2–3x More Conversions
Leads that receive 5+ follow-ups convert at 2–3x the rate of leads that receive one response. The system delivers this automatically.

### Instant Response Time
60-second first response, 24/7. You're always the fastest to reply — even at midnight on a Sunday.

### Nothing Slips Through
Every lead is tracked, every follow-up is sent, every response is logged. The system never forgets, never gets busy, never takes a day off.

### Qualify Before You Call
Follow-up messages can include qualifying questions. By the time you speak to the lead, you know their budget, timeline, and requirements.

### Long-Term Nurture
Leads who don't book now stay in your system. Monthly check-ins keep you top of mind until they're ready — even if that's 6 months from now.

### Pipeline Visibility
See every lead, where they are in the sequence, and which ones are ready to close. Your pipeline becomes predictable and manageable.

The Science

## Why Follow-Up Wins More Jobs
The data on follow-up is overwhelming. Businesses that follow up systematically win dramatically more work than those that don't. Here's why it matters for trades.

### The Follow-Up Gap
Research from the National Sales Executive Association shows that 80% of sales are made between the 5th and 12th contact. Yet 44% of salespeople give up after one follow-up. For tradespeople, the numbers are even more stark — most reply once to an enquiry, maybe twice, then move on. The leads that didn't convert weren't uninterested; they were busy, distracted, or not quite ready. Consistent follow-up catches them when the timing is right.

### Speed-to-Lead
InsideSales.com found that leads contacted within 5 minutes are 21x more likely to enter the sales process than those contacted after 30 minutes. For trades, this is critical. When a homeowner's boiler breaks, they're contacting 3–5 businesses simultaneously. The first to respond gets their attention. The first to respond well gets their business. Automated follow-up ensures you're always first — even when you're on a job, in the van, or asleep.

### The Persistence Problem
Manual follow-up fails because tradespeople are busy doing the actual work. You finish a job at 5pm, you're tired, you drive home, and those three leads from yesterday sit untouched. Tomorrow brings new jobs and new distractions. The leads grow cold, the customers book elsewhere, and you never know what you lost. Automation removes willpower from the equation. The system follows up whether you remember or not.

### What a Good Sequence Looks Like
A proven follow-up sequence for trades: Message 1 (immediate) — acknowledge the enquiry, confirm you received it, set expectations for response time. Message 2 (4 hours later) — provide value, answer common questions, share a testimonial. Message 3 (Day 2) — check in, ask if they have questions, offer to schedule a call. Message 4 (Day 5) — share a case study or before/after from a similar job. Message 5 (Day 10) — gentle nudge with a limited-time offer or priority booking. Each message adds value while keeping you top of mind.

### Qualifying Leads Automatically
Not every enquiry is worth your time. Automated follow-up can include qualifying questions: What's your budget? When do you need the work done? What's the scope of the job? By the time the lead is ready to talk, you already know whether they're a fit. This saves hours of phone calls with tyre-kickers and ensures you spend your time on leads that will actually convert into profitable jobs.

### Long-Term Pipeline Management
Some leads aren't ready now but will be in 3, 6, or 12 months. A new kitchen might need planning time. A loft conversion needs budgeting. Without long-term follow-up, these leads disappear. With it, they receive monthly check-ins that keep you top of mind. When they're finally ready, you're the business they remember and call. This long-term nurture captures revenue that most trades leave on the table because they only focus on immediate conversions.

FAQ

## Common Questions

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Does it send messages automatically?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Can I customise the follow-up messages?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">What if a lead replies mid-sequence?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">How many follow-ups does it send?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Does it work for all lead sources?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Will customers feel spammed?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Can I have different sequences for different services?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">Is this included in my plan?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">How do I know when a lead is ready to book?

### svg]:rotate-180 text-left text-sm font-medium text-foreground hover:no-underline" data-radix-collection-item="">What results can I expect?

## Stop Losing Leads to Slow Follow-Up
Book a free strategy call and we'll show you how automated follow-up can double your conversion rate without adding hours to your day.

3-month minimum, then month-to-month. Cancel anytime after.

Book a Free Strategy Call07700 195646

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